An egg carton: Great for keeping a dozen fragile eggs grouped together and cushioned. Also, great as a blank canvas that can be filled with written and visual messages. This is the fifth in a series of articles about all that info printed on an egg carton.
Also in this series:
For my fifth venture into egg carton messaging, I picked up a dozen eggs from Vital Farms at my local Whole Foods. I first heard about Austin, Texas based Vital Farms when I ran across their In addition to being really funny, this ad calls “bullsh*t” (their word choice!) on all those eggs labeled “cage free.” When you buy eggs with “cage-free” stamped on the carton, you probably think you’re doing the right thing. Cage-free eggs are a huge improvement from eggs that come from hens living in tiny, cramped battery cage torture chambers. But as Vital Farms points out in its ad, hens laying cage free eggs probably live in one square foot of space in a cramped barn and never get to go outside. Vital Farms advertises its eggs as “pasture raised” and guarantees that each hen gets 108 square feet of outdoor space. These seemed like my kind of eggs, so I bought some and then took a look at the information on the carton.